How to Conduct Your Own Recruiting for Market Research Studies

For a majority of our clients we manage all aspects of recruiting for their market research study, but for some, it’s not possible to do the actual recruiting, particularly if there are privacy or HIPAA regulations that don’t allow for third parties to have direct access to names and contact information. For many of the medical surveys for cash we help recruit for, we work closely with the client to help them manage direct recruiting for their study.

If you find yourself in a similar situation, where you want to recruit participants for your study, but can’t turn recruiting over to a nationwide recruitment agency, it doesn’t mean that you have to shoulder this responsibility entirely on your own. Below is a sample of a recruiting strategy we share with our clients who are required to manage aspects of recruiting on their own. With the following example, our clients have a solid structure that helps streamline the recruiting process and make it seem less daunting.

•Background/purpose of study:

First, you must clarify the purpose of the study and come up with a concise description. Once you can succinctly describe what your study is about, you then want to clarify who will have access to the information shared in the study, and what they’ll do with the information. When it comes to healthcare studies, having answers to these questions are very important. If you can’t answer these questions when recruiting, you’ll have a much harder time convincing people to agree to participant recruitment agency .

•Who should we recruit?

Knowing whom to recruit will become apparent once you answer the above questions. The purpose of the study, and what information you’re hoping to gather will help clarify whom should be recruited for your study.

•Screening Guides:

Screening guides are essential when it comes to recruiting. This is your first opportunity to talk with potential study participants and learn who does and doesn’t meet the criteria to participate in your study.

•Procedure:

Once your screening guide is written, you’ll next want to organize how and when you’ll try and make contact with participant candidates. Write down the dates and times to try and make contact, and if you’re calling people, decide if you’ll leave a phone message if they don’t answer. Sketching out your procedural outline will give you the necessary deadlines for recruiting all the participants you’ll need for your study.

• Script for talking with recruits

Your screening guide provides some guidance for what to ask and say when talking with potential candidates, but you’ll also want to have answers to frequently asked questions. We work closely with our clients who are trying to manage their own recruiting to anticipate frequently asked questions. Our years of experience in recruiting inform us as to what types of questions to anticipate during the screening process.

• Follow-Up

Once you’ve selected your participants, the next step is to formalize their participation in your study. For medical and healthcare studies, it isn’t uncommon to sign privacy statements that meet HIPAA standards. You’ll also want to put on your calendar when to send out reminders to participants about the day/time/expectations of their participation.

The above list is an example of considerations and guidelines we help create with our clients when they’re wanting/needing to manage recruiting on their own. While many of our clients prefer to turn all aspects of recruiting over to our seasoned teams, sometimes they must manage recruiting internally. Even with internal recruiting, our teams can provide valuable input and help guide you so that your recruiting efforts are a success.

Need assistance with your recruiting? Contact us today!

Original Source: https://bityl.co/ENXR

Common Mistakes with DIY Market Research Recruiting

Market research studies wouldn’t exist without participants who are willing to share their insights, opinions, and values. qualitative research consultant require people, but not just any warm body will suffice! A successful study outcome is impossible without the participation of qualified participants who have been screened for their eligibility. As more organizations attempt DIY market research studies, the one area where it pays to outsource is with recruitment.

We have received many frantic calls over the years when it becomes apparent that attempting a DIY approach to recruiting eats up the budget and precious time. What’s worse is that even if you’ve managed to cobble together enough people to participate in your market research study, it’s likely that you didn’t end up with a group who could offer accurate, reliable, and actionable insights. The quality of your market study outcome can be jeopardized simply because you didn’t recruit the right people to participate!

There are numerous pitfalls with DIY recruiting, but the three most common are as follows:

1.) Recruiting customers, friends, or colleagues to participate in your study. While there are times when recruiting from you customer list is a good idea, there are other times when recruiting your own customers can bias your study results and leave you with focus group flops. As for recruiting friends or colleagues, this never works! Remember, you want unbiased opinions and insights, not people who tell you what you want to hear. There is no doubt that qualitative research can provide brutal feedback. While it may be hard to hear, without it you won’t make the changes necessary to keep people interested in your product or service.

2.) “Professional respondents” are another common pitfall that DIY recruiters don’t have the experience to identify. Especially now with inflation running high, people are desperate for easy and legit ways to earn extra income. People are savvy and know how to manipulate their answers so they get selected to participate in market research studies, especially if the incentives are good! focus group recruitment agency have many tricks and tips up their sleeves to identify when someone is trying to get into a study without the right qualifications.

3.) No-shows are another headache that DIY recruiters aren’t prepared to manage. No-shows are not only inconvenient and frustrating for the moderator, they can also be costly to the study. Our recruiting teams always have a “Plan B” ready for managing no-shows.

The good news for DIY market researchers is that many recruiting pitfalls can be avoided by partnering with an experienced market research recruitment agencies. We know how challenging market research studies can be, recruiting doesn’t need to be one of them!

Contact us today to see how we can help with recruiting for your next market research study!

Original Source: https://bityl.co/Es4l

Improving Recruiting for Focus Groups and In-Depth Interviews

Qualitative market research includes tried-and-true methodologies such as focus groups and in-depth interviews. In between the topic to be explored in the market study and the study itself is recruiting. Finding qualified participants who can take part in the study is the beating heart of any study. Recruiting for market research studies can be tedious and time-consuming and, which is why qualitative research consultants often rely on market research recruitment agencies.

Why you should work with a market research recruiting agency

Market researchers and moderators partner with professional recruiting firms because of the efficiency and focus recruiters can give to all aspects of recruiting—from finding the right candidates through incentive payments. Working with a nationwide recruitment agency allows researchers more time to devote to study design, screening guides, moderator or discussion guides, moderating, transcribing and analyzing results, and delivering a final report on the results.

Many nationwide recruitment agencies offer on-site facilities to host focus groups, while other recruitment firms have relationships with facilities that can host focus groups. With many focus groups now being done online, and the rise in popularity of mobile ethnographies, having physical spaces to host focus groups is not as important as it was pre-pandemic.

Some challenges to market research recruiting

One of the most important tools for the recruiter is a good screening guide. Without a well thought out screener, it’s nearly impossible to recruit suitable candidates to fill a study. Once recruiting starts, a good recruiter will check in with you daily (sometimes hourly). Recruiters should provide you with respondent profiles to ensure they are aligned with the screening, and check for quota progress. It’s always a good idea to have a few extra participants on stand-by for last-minute substitutions. There are always issues that arise once a study gets under way, and having backup respondents will save you a lot of frustration!

Recruiting for B2B and healthcare studies present their own challenges, which is why it’s important to be in regular communication with your recruiter. When, not if, there are recruiting problems, you’ll want to be alerted right away so problems can be addressed. Other common problems with market research recruitment include people not meeting your screen, either because it’s written too specifically, or there may not be enough available participants who meet the criteria. Another challenge to recruiting may be mismatched incentives. If your study requires input from CEOs, experts, or executives then your incentives need to be higher or of more appeal.

Many market studies require participants to keep diaries before the start of the focus group or in-depth interview. If this is a requirement of your study, be sure your recruiter knows to check participants’ progress with diaries.

Recruiting for market research is its own specialty, which is why firms that makes market research recruitment consultants their area of expertise is your best bet for finding qualified participants for your next market study.

Contact us Today to learn more about how we can help with market research recruiting!

Original Source: https://bityl.co/DizD

AI-Assisted Market Research Recruiting is No Match for Human-Centered Recruiting

It seems that anything related to artificial intelligence (AI) gets a lot of attention, and market research recruiting agencies is no exception. There are a number of market research recruiting agencies that specialize in AI-assisted recruitment. While there is certainly a role for technology in recruitment, we’ve heard from moderators and researchers that have used AI-recruiting agencies that the quality of the candidates recruited to participate in market research studies is no match for humans leading recruitment efforts.

Market research is a social science, and it is all about the people. When you turn over a critical aspect of a study over to technology, you’re more likely to end up with participants that may meet the minimum criteria, but that doesn’t always make for a good recruit.

So much of what our team of recruiters do is engage with potential participants and get a feel for how honest they are in their answers, how familiar they are with the subject matter being studied, and how easily they engage with technology (often a requirement for online focus groups and mobile ethnography studies). When our recruiters screen potential participants they are not only assessing how well potential candidates communicate, they also rank the responses to screening guide questions so that the end result is a strong pool of participants. We attribute much of our success as a nationwide market research recruiting agency to the fact that our recruiters know how to read people and know what the client is looking for in its recruits.

There is no doubt that market research recruitment agencies takes time and effort, and we appreciate why some people may feel that they can hasten the process by introducing AI to the recruiting process. Technology certainly plays an important role in recruiting, and our jobs would be much harder if we didn’t have a database of interested candidates to pull from, or software to assist us in project managing each market study. We are definitely not ‘anti-tech’, but we are ‘pro-people interaction’, especially when it comes to recruiting.

Market research is an investment and it doesn’t come cheap. We fully understand the desire to save money and look for ways to cut down on the time it takes to fill a study. One of the surest ways to save money is to partner with an experienced market research firm and research recruitment agency. Established agencies have likely seen and done it all when it comes to types of studies and recruiting, and have learned ways to streamline. We’ve certainly become more efficient in our recruiting abilities over the years and we pass the savings and our experience on to our clients.

Contact us today to learn more about our approach to recruiting.

Original Source: https://bityl.co/DIiR

3 Common Market Research Survey Pitfalls

There are a number of DIY survey options that users can access, making it easy to create paid online surveys legit and questionnaires. There is no doubt that these tools are helpful and can provide meaningful insights, but they are no substitution for in-depth market research studies.

One of main reasons why you can’t substitute DIY surveys for a properly designed market research study is because of wording. It takes a lot of skill to write up survey questions that don’t inadvertently lead respondents to the answer you want. If you’re taking a quick ‘pulse survey’ or wanting users to rate their experience, these DIY tools are fine. The pitfall is using poorly worded surveys to guide strategic decision-making.

Organizations must proceed with caution thinking that information captured through DIY surveys can replace properly designed surveys or other quantitative or qualitative methodologies.

Below are three common pitfalls of DIY surveys:

Lack of Expertise—Writing good survey questions is part science and part art. When designing surveys for clients, market researchers give a lot of consideration to word choice, sentence phrasing, order of the questions, and length of questions. Researchers know that the quality of the data depends on how the survey questions are written and organized. Replicating this experience is not something that a DIY survey tool can capture.

Pro Tip: Leave more comprehensive surveys to the professionals and keep DIY surveys to simple Yes/No questions. For example: Would you shop with us again? Y/N; Did you find our facilities clean? Y/N.

Data Bias—Poorly written survey questions almost always lead to poor data. It’s easy to influence how respondents answer survey questions by how questions are asked. Another way that survey data is biased is by oversimplifying questions that require more nuanced answers. This is especially true when conducting political surveys.

Pro Tip:Survey questions shouldn’t limit answers to Yes/No if there is a middle ground that needs exploration. Including a numeric scale is one work-around to figure out more nuanced attitudes.

Analysis—DIY survey tools make it easy to send out surveys to hundreds, or thousands, of people. Insite research and consulting of any qualitative or quantitative study takes organizational skill so that the data can be categorized and analyzed. Even though DIY survey tools can superficially sort data, through charts and graphs, there is a lot of expertise required to interpret the data to find deeper insights.

Pro Tip: Be careful reading too much into survey results, unless you’re working with a professional market researcher. Be aware of confirmation bias and interpreting data in ways you want to hear.

There is little doubt that market research studies are invaluable tools for organizations wanting to gain deeper insights to the ‘what’, ‘why’, and ‘how’ behind consumers’ behavior. Qualitative research consultant, such as polls, surveys, and questionnaires can be powerful tools to help answer some of these questions. DIY survey tools certainly have a place within organizations, but they’re no substitution for a well-designed quantitative study done by experienced professionals.

Contact Us Today to Learn More About Recruiting for Your Next Market Research Survey.

Original Source: https://bityl.co/BE5s

Laying the Foundation for Qualitative Market Research Recruiting

Our insite research recruiting teams assist seasoned market research professionals and newcomers to market research. Whether you’re working on your 1,000th market research study or your first, there are fundamentals to recruiting that need to be considered. Recruiting for a qualitative market study is different from recruiting for a quantitative study. Today’s blog will focus on recruiting tips for qualitative studies. Next week we’ll explore best practices for recruiting for quantitative studies.

Before you can begin recruiting participants to fill a study, you first need to define qualifications for your ideal participant recruitment agency. If you don’t have some clear persona types to guide your recruiting, some questions to first ask are: What criteria do participants need to have (see our blog on demographics vs. psychographics for more guidance) and who would most likely be able to provide answers to your questions.

Once you have an understanding of the characteristics and qualifications for the type of participant best suited for your study, you can then build a screening tool that will assist recruiters to sort through potential participants.

Some of the more commonly used qualitative research consultant methodologies include in-depth interviews, focus groups, and mobile ethnographies. Qualitative studies rely on fewer participants, which is one reason why it’s so important to think about the characteristics and features that are relevant to your study.

For those newer to conducting a qualitative study, it isn’t uncommon to underestimate the time it takes to think about the ideal participant and all the boxes that need to be checked. The more you can categorize the geographic, demographic, psychographic, and behavioral criteria, the better your study outcome will be!

Think of this part of preparing for your study as laying the foundation. Paying attention to the details at the earliest stages of your study will ensure that everything that builds off it will be useful and meaningful.

Contact us Today to learn more about how we can assist you in all your market research recruiting needs!

Giving Thanks for Our Great Recruiting Team and Clients

Thanksgiving is always a good opportunity to pause and reflect on all that we’re thankful for. For all of us at Focus Insite, we’re thankful for the trust that our clients have in our market research recruitment agencies to deliver the best participants for their market research studies. We don’t take this for granted.

From our humble beginnings to now, we’ve grown and expanded our business so that we can recruit for all sorts of medical; political; and niche studies, in addition to our general market research studies.

The reason we’ve been able to grow our business is because of our great team of marketing recruitment consultants. Our recruiters are spread out all over North America, and have personal and professional networks that are reflective of their interests and backgrounds. Our Director of Medical/Healthcare Recruitment, Serenity Bohon, is our go-to recruiter for medical and healthcare studies. As a cancer survivor, she knows first-hand how important medical and healthcare studies are to the advancement of treatments, pharmaceuticals, and patient care.

Another one of our lead recruiters, Jenna Speck, is our go-to recruiter for B2B and political studies. As a former teacher, she has all the skills required to connect to hard-to-reach recruits. The Director of nationwide recruitment services is Ashley Nettleton, and her deep connections with tech companies, both large and small, give her easy inroads for all of our B2B and tech recruiting projects.

We could go on and on about our amazing team, and we’ll continue to profile our recruiters so you can get see for yourself what we already know: They’re GREAT and we’re very thankful for everyone we get to partner with.

Contact us when you’re ready to recruit for your next study.

Original Source: https://bityl.co/9uk3

How Qualitative Recruiting is a Lot Like Dating

To make sure your qualitative market research study gets off on the right foot, you’ll want to partner with a qualitative research consultant that is focused on your needs and has a proven recruiting track record.

Focus Insite has recruited for all sorts of and types of market research studies, and the common denominator between them all is being in alignment with our clients and putting their recruiting needs front and center! We’ve learned a thing or two over the years, and we thought we’d share some tips with you so that you can get the most from your market research recruitment.

The Courtship: Selecting a recruiting firm is a lot like speed dating. Ideally, you’ll expose yourself to a number of options and select the agency that you feel most aligned with. Deciding on which recruiting firm to go with is like deciding to go on a second date. Before you make that leap you want to make sure you share the same goals, values, and connection. Your recruiter will quickly become a partner in your market research study, so you want to make sure you feel all the feels (trust, easy communication, etc.) from the get-go.

Taking the Leap: Once you’ve decided on a market-recruiting firm, it’s time to get past the pleasantries of the initial get-to-know-you phase, and into the thick of it. Don’t limit your communication to emails with your research staffing agency. Pick up the phone or schedule a video call. A lot of nuance and details will be uncovered through a verbal conversation that is much harder to do via email. This is your opportunity to ask for clarification about how the recruiter manages dead-ends and hard-to-find recruits. You’ll have already learned a lot in your communication during the ‘courtship phase’ and now is your chance to get more clarity and insight into how the partnership will play out.

Screening guides are your friends! The old adage ‘good fences make for good neighbours’ is more about the boundaries that are required for good friendships than it is about physical barriers. The same can be applied to the partnership between a recruiter and the market researcher. This is where screening guides come into play. Ideally, the screening guide is crafted by the market researcher, with input from the recruiter, so that clear boundaries are set early about who does and does not qualify to participate in a study. This is the working tool that helps the recruiter identify qualified participants and get a sense of how communicative the respondent is. During the screening process, the recruiter will make a lot of judgements about who would be the better study participant. The final call on who should populate a study always goes to the researcher, but this process is why a recruiting firm and market research firm are partners working in tandem, and not siloed in their efforts.

The Recruiter Takes the Lead: During the active part of the recruiting phase, the recruiting team is in the lead. Depending on the type of candidate to participate, recruiters will use a multi-pronged approach for outreach. Your recruiter should provide you with daily updates and consult you when questions arise about issues with the screening guide (sometimes they’re too strict and disqualify decent candidates). Once a slate of candidates has been identified and accepted the recruiter’s job pivots to ensure that every study participant shows up and gets paid.

Market research recruiting can seem nerve-wracking, especially for those new to market research studies. Often times recruiting isn’t fully appreciated until you’ve tried to do this component of the study on your own, and you quickly realize how time consuming it can be. We’ve said it before, but market research recruiting can feel like herding cats, or playing a game of whack-a-mole. You’ll save yourself a lot of frustration and money by outsourcing recruiting to specialized agencies that have years of experience and expertise. Our recruiting teams may make recruiting look like a walk in the park, but that’s only because we’re seasoned and have recruited for thousands of studies.

Looking to Partner with a Recruiting Firm to Improve your Market Study? Contact us Today!

Original Source: https://bityl.co/9U6A

Recruiting for Medical or Healthcare Studies Requires a Dedicated Team

Over the past few years there has been a significant increase in the number of medical research studies being commissioned. The focus of these studies varies widely from voice-of-the-patient to pharmaceutical positioning and branding. Successfully recruiting for such studies can be a challenge. Keeping up with medical abbreviations, consumer privacy issues, HIPPAA regulations, and other restrictions are just some of the reasons why it’s important to choose a recruiting firm that has a dedicated team of healthcare study recruiters.

What Makes A Good Healthcare Recruiter?

Healthcare recruiting teams spend more time building relationships with medical offices; doctors and nurses; and patient groups. Such relationships are key to successfully recruiting for healthcare studies. We’ve had market research firms contact us in a panic when they realize that recruiting for medical and healthcare studies are way more challenging than recruiting for general studies. Our healthcare recruiting teams have worked within the medical establishment and have long-established relationships with various groupsand individuals within the industry.

A good healthcare recruiter engages with patients and consumers and is familiar with emerging trends, causes, and foundations that are active within their communities. Beyond engagement and relationship building, successful medical recruiting teams spend a lot of time reading medical journals and looking for possible links between medical conditions that can make recruitment easier.

Does it Take Longer to Recruit for Medical Studies?

Depending on the focus of the medical or healthcare study, recruiting may take longer. If recruiting requires going through a medical office or connecting with healthcare providers, the hours to make contact are limited. This is where relationship building pays off. Our recruiters know when it’s okay to outreach and are sensitive to the busy schedules of professionals. Given our experience recruiting for medical and healthcare studies, we can easily give a realistic timeline to the researcher. When partnering with market research recruitment agencies, our healthcare recruitment teamfamiliarizes itself with the scope of the study so we can collectively work on a timeline for recruitment.

Respondent Databases

Recruiting for any type of insite research and consulting study usually starts with up-to-date respondent databases. Such databases can be segmented and organized so that recruiters can easily filter for the particular requirements of each study. Recruiting for medical studies requires specific tagging of data when inputting information into databases. Medical study recruitment will usually be a multi-pronged approach. Recruiters will first look for available, qualified participants in the database while also reaching out to professional networks.

Recruiting for medical and healthcare studies requires a skill set that goes beyond general market research recruiting firms. When it comes time to recruit for your next healthcare study, it’s best to partner with a nationwide recruiting agency that has demonstrated experience with medical recruiting.

To Fill a Medical Study, Request a Proposal Today!

Original Reference : https://bit.ly/2Ndlewv



 

Three Tips for Improving Market Research Surveys

One of the core components of market research firms is creating and analyzing surveys. No two surveys are alike. They can range from simple data-collection forms to comprehensive multi-page forms.

While there is software that can help with survey creation and distribution, you’ll get more reliable data by partnering with a market research company. As with any market research project, designing the study is but one step in a many-layered process. Market research recruitment and transcription services are equally as important.

We’ll share with you three tips from market research consultants about designing surveys that will boost completion rates.

Tip #1: Consider your Audience

Remember that people are busy and have multiple demands on their time. Don’t expect surveys to be immediately filled out and returned.

Market researchers always consider the audience and design surveys that reflect who is filling out the survey and what types of information is being solicited. The type of survey being created will determine how much time you give responders to engage. For short surveys with simple yes/no or multiple-choice answers, you can expect a quick-turnaround. Longer surveys or ones that require written out answers need a longer timeline. Every survey has a sweet spot for engagement. Think of a bell curve. The flat tail on one side of the curve represents too little time allotted to complete a survey, while the flat tail on the other side of the curve represents too much time allotted. You’re aiming for the peak of the curve with regards to engagement.

For survey results to be meaningful in any way, you need a large enough sample size.

Tip #2: Easy to Understand

There is an art to writing survey questions that are concise and clear. Responders need to be able to fully comprehend the questions so they can provide reliable answers. Questions that are too wordy, or ask multiple questions will confuse respondents and muddle the responses.

For more in-depth or complex surveys, it is sometimes helpful to provide examples or suggestions. A word of caution: you never want to influence the answers given, but instead provide a road map for answering questions. Examples or suggestions should only be included as a prompt rather than answers themselves.

Tip #3: Longer surveys should be broken into sections

When users are recruited to participate in long-form surveys you might be thinking, ‘they knew what they were signing up for.’ While it’s true that market research recruitment agencies are forthcoming with participants about what to expect by taking part in a quantitative market research study, there are design tips that can improve engagement.

Long surveys can sometimes appear intimidating or overwhelming. An easy way to make a long survey more user friendly is to break it up into sections. The eye can quickly scan the sections and make it easier for the brain to categorize than if it was a singular looking survey with lots and lots of questions.

Having a long survey broken up into sections doesn’t mean that it is more manageable. Designers still work hard to distill surveys down to their essential questions so they take no longer than 20 minutes to complete. When surveys take more than 20 minutes, the quality and accuracy of answers diminishes.

As with any insite research, you’re looking for patterns between respondents. When trends can be identified, better-informed decisions can be made.

To Recruit Participants for your Next Market Research Survey, Contact us Today!

Original Reference: https://bit.ly/36mYUaM